By John McCarthy

McDonald’s outlandish outdoor emoji ad push has been creatively vandalised in Bristol to imply the chain’s food makes consumers vomit.

The fast food giant’s ‘Good Times’ campaign erected minimalist billboards across the UK to show the restorative powers of the Happy Meal.

In a twist, McDonald’s used only emojis to get its point across, hoping to tap into the lexicon of the millennial.

Kind of love these @McDonalds emoji outdoor executions #advertising pic.twitter.com/SJ6O6YdJq6

— Seán Earley (@seanearley) July 16, 2015

Sceptical about the use of the icons? Don’t be, emoji is reportedly the fastest growing language Read full story ›

Source: The Drum