By Sarah Vizard

Sales at McDonald’s stores open for at least a year were up 0.9%, while global sales increased by 4%. The UK, which is one of McDonald’s lead markets, continues to see strong growth, which CEO Steve Easterbrook put down to a “robust planning process and taking actions to meet consumer needs”.

He cited recent marketing initiatives as key to the UK’s sustained growth, as well as understanding the products consumers want to buy. He also pointed to a new structure across its five lead markets that means they are overseen by just three “very senior” people which he believes makes decision Read full story ›

Source: Marketing Week