McDonald's pulls Filet-o-Fish dad ad which 'exploited' childhood bereavement
McDonald’s has pulled a UK TV ad that was accused of using child bereavement to sell fish burgers after it courted complaints from grief support groups.
The ad in question provoked around 100 complaints to the Advertising Standards Authority and sparked a backlash on both Facebook and Twitter.
The spot was created by the McDonald’s UK creative agency Leo Burnett, and tells the story of a little boy who is shown asking his mum about his late father in a bid to suss out what the pair had in common. He asks about eye colour, sporting prowess and matters of Read full story ›
Source: The Drum
