By Seb Joseph

A significant part of McDonald’s print and online activity for the Rio Olympic Games this summer will happen across Trinity Mirror’s publications.

The fast food chain is working with the publisher’s in-house Trinity Mirror Solutions creative team to create ads from this weekend.

The types of ads to come from the partnership include a ‘ flash’ takeover on the front page of the Daily Mirror that will tease what readers can expect throughout the paper. Ads will also run in the Daily Mirror on Saturday, the Sunday Mirror and online across regional titles including the Manchester Evening News, Liverpool Echo and Birmingham Read full story ›

Source: The Drum