McDonald’s UK ‘closely exploring’ click-and-collect as it looks to push digital innovation
The restaurant could roll out mobile ordering and payment in the future as part of its “journey to improve” its already existing mobile app.
When asked if click-and-collect could be in the future of McDonald’s UK, Alistair Macrow, senior vice president and chief marketing officer of McDonald’s UK and Northern Europe, told Marketing Week: “Very much so. It’s an area we explore very closely.”
He adds: “If we can find ways of using the technology that people carry with them to help enhance their McDonald’s experience then that’s exactly what we’ll do. We’ll continue to innovate with our app and with our Read full story ›
Source: Marketing Week
