McDonald’s unveils first unbranded ads to drive Google searches for ‘that place where Coke tastes so good’
As one of the world’s most identifiable brands, McDonald’s is seemingly breaking from convention with a bold, unbranded marketing campaign.
It has taken a degree of confidence to move away from its famous arches and sonic branding to release its first unbranded ads, this time relying upon the curiosity of the viewer and the star power of actress Mindy Kaling.
The latest ad urged viewers to search for ‘that place where Coke tastes so good’. Such a search drives mentions of McDonald’s and a hub promoting the videos.
The New York Times reports that the Read full story ›
Source: The Drum
