By Nesh Pillay

MicKinney launched a campaign today aimed at helping singles connect and “shred” their exes this Valentine’s Day.

Users are asked to tweet or Instagram a picture of their exes to @shredyourex, using the hashtag #shredyourex. They would then go to shredyourex.tv to watch “a live feed of your photo printing directly into a paper shredder above a digital fire.”

According to a press release from McKinney, all paper shredded will go toward keeping animals at local animal shelters warm.

To do this, McKinney “hacked the printer API, which uses the Common Unix Printing System (or CUPS).”

Instagram and Twitter are then searched Read full story ›

Source: The Drum