By Leonie Roderick

The pan-European campaign, which launches in the UK, Germany, France and Switzerland and targets high net worth individuals, will run on TV for four weeks using Sky AdSmart. It will be supported by a partnership with Top Gear in the UK and Germany and by a digital campaign.

The imagery is based around “the journey of the car”, looking at how it is designed, manufactured, sold and driven.

Jon Pollock, MD Europe at McLaren, explained to Marketing Week: “We want to highlight that journey of the car being built and then the journey [customers] can take with the car. There is also Read full story ›

Source: Marketing Week