McLaren launches first TV ad campaign with the help of Sky AdSmart
McLaren Automotive has chosen Sky AdSmart to help launch its first ever TV advertising campaign.
The British luxury sports and supercar producer will use Sky Media’s geo-targeted TV ad platform to deliver the campaign which is part of its wider pan-European digital marketing activity to promote its 570S Sports Series models.
The spot, which was produced by DCT8, will launch on 7 March and run until 17 April. The 40-second ad places an emphasis on the design and engineering expertise intertwined throughout its sports cars.
The company will benefit from Sky’s flourishing ad platform which has gone from strength to strength Read full story ›
Source: The Drum
