By Jessica Davis

The new Formula1 car, which was launched by McLaren earlier today (24 February), fashioned a newly developed pure breed McLaren livery, designed in collaboration with brand consultancy The Clearing.

The choice of orange was inspired by McLaren’s history, as their first ever victory in 1968 was achieved in a car with a distinctive orange coat.

Andy Howell, creative director and founder of The Clearing, said: “The new car livery is a significant shift away from the traditional coach lines and go-faster stripes associated with Formula 1. It’s been incredibly exciting to be part of the team drawing inspiration from McLaren’s Read full story ›

Source: The Drum