Meaningful Moments are all the rage in the Valley
The Institute of Practitioners in Advertising (IPA) has taken some of the country’s brightest creative minds off to Silicon Valley and Hollywood on a mission to learn as much as they can in a week about how the technology and entertainment industries are shaping the way people and brands interact. Each day this week, The Drum will publish a column penned by one of the IPA’s group. Havas Media chief executive Paul Frampton offers his key takeaways from day one.
The first morning of the IPA/UKTI interactive West Coast mission started with an American breakfast at the British consulate and Read full story ›
Source: The Drum
