By John Glenday

MEC and Maxus are waving goodbye to their former identities as they come together to operate as single media, content and technology agency branded Wavemaker.

The merger will create a billion-dollar player at a stroke, employing 8,500 people rippling out across 139 offices in 90 different nations with which to shake up the current market.

Derived from the W and M drawn from both agencies respective WPP and GroupM heritage respectively the combined business boasts a client list that includes the likes of L’Oreal, Colgate-Palmolive and Paramount.

Tim Castree, Read full story ›

Source: The Drum