By Jessica Goodfellow

In a one-on-one interview on the Dmexco stage today (14 September) WPP chief executive Sir Martin Sorrell and Vice founder and chief executive Shane Smith exchanged views on a host of industry trends including: inadequacies in media measurement; how Snapchat is helping to “hedge” the dual hegemony of Facebook and Google in the digital space, as well as consolidation among media conglomerates in emerging markets.

‘Strategic’ media partnerships over acquisition

At Edinburgh TV Festival last month Smith addressed comments that Vice was doing deals with the devil, telling delegates when you run a company “you have certain decisions you have Read full story ›

Source: The Drum