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Media powerbrokers: let’s rethink how we treat our publishers

on Oct 19, 2015 | 0 comments

By Alicia Navarro

Every week there are new stories popping up about which media owners are digitising their offerings, which are letting go of their print publications or buying up new local ones, which are partnering with agencies on branded content… The list goes on, as do the opportunities for publishers to expand their businesses and cater in new and better ways to their audiences.

I see media owners working hard to understand digital on a deeper level all the time, either through developing their in-house teams or by partnering with digital agencies and tech brands. Trinity Mirror has developed its Trinity Mirror Solutions Read full story ›

Source: The Drum