Media Scotland launches expat focussed digital platform
By John Glenday
Media Scotland has launched scotlandnow.com, a platform designed to cater to the expat community and those who can trace some form of Scottish ancestry.
It is estimated that there are around 50m people with Scottish connections around the world with the digital product designed to keep them abreast of developments at home through a daily diet of news, sport, comment and features.
A built-in social media stream will allow readers to share their views and functionality for bespoke advertising campaigns, sponsorships and editorial partnerships in conjunction with the sites own e-commerce platform.
Scotland Now editor Katrina Tweedie said: “Unashamedly patriotic, Scotland Now will Read full story ›
Source: The Drum




