Media Smart to help parents and teachers understand advertising’s influence on children’s body image
Media Smart – an industry backed programmes which aims to help young people understand advertising – has launched a new initiative which will delve into how ads can affect self-perception.
It comes after new research by Credos – advertising’s think tank – found that 53 per cent of secondary school boys say advertising puts pressure on them to look good.
In response, ‘Get Media Smart: Body Image and Advertising’ will be distributed to help parents and teachers talk to children about body image and the influence of advertising. They feature advertising campaigns for Persil, L’Oreal and Aldi in a bid to Read full story ›
Source: The Drum
