Media Update: Sky News was right to investigate McCann 'troll' story; UK's first official Twitter TV metric launches; Guardian membership scheme signals 'new era'
In this week’s media update, Chris Boffey defends Sky News after public backlash to its McCann ‘troll’ Brenda Leyland coverage which sparked Ofcom complaints; Twitter and Kantar Media unveil industry’s first official TV metric; Zuora’s Tien Tzuo makes the case for the Guardian’s ambitious new membership model; the UK’s information watchdog announces it will investigate use of RIPA powers to obtain journalists’ phone records; and the Daily Mail launches a centralised online portal to maximise scale and data driven by its print circulation.
Source: The Drum
