By Shawn Lim

Singapore’s state-owned broadcaster Mediacorp has partnered with APD to launch #StayHuman, a road safety campaign aimed at asking road users in Singapore to practice patience, compassion, and courtesy while on the road.

Phase one of the campaign will see three advertisements, each holding a mirror up to different groups of road users: drivers, cyclists and pedestrians, and will feature different scenarios that road users can relate to, whether as the antagonist or victim. These scenarios will highlight the pivotal moments of decision to give in to their inner beasts, or stay human.

The idea for the campaign came about after investigations from Read full story ›

Source: The Drum