By Shawn Lim

Two of Singapore’s largest media companies, Mediacorp and Singapore Press Holdings (SPH), have announced that they will collaborate on a joint venture called Singapore Media Exchange (SMX), a programmatic advertising trade desk alliance that will be launch in 2018.

To be led by a chief executive that will be independent of the two companies, SMX will provide advertisers access to digital inventories owned by properties from both companies like The Straits Times, TODAY and Channel NewsAsia across desktop, mobile, web and mobile apps.

Parminder Singh, Mediacorp’s chief commercial and digital officer said: “Trust is paramount for brands. Coming together in this venture Read full story ›

Source: The Drum