By Ronan Shields

MediaMath has announced the purchase of Spree7 to further its presnce in Europe’s largest advertising market, plus across other German speaking markets, as brands there are expected to warm-up to the prospect of using programmatic media-buying technologies.

The financial terms of the deal were not discussed publicly although the deal means MediaMath will take 100 per cent ownership of Spree7, which was formerly a joint venture between the ad tech provider and PubliGroupe (a Swisscom-owned outfit) to provide white-label programmatic buying services to outifts in the DACH region.

Spree7’s CEO Viktor Zawadzki will now act as MediaMath’s regional director for DACH, with Read full story ›

Source: The Drum