By Charlotte McEleny

Mediaocean has bought BCC AdSystems as a means of getting into APAC and creating a fully global service for clients.

Both Mediaocean and Australia-based software company BCC AdSystems service the ad industry with software for the financial side of planning, buying and managing media.

The acquisition allows Mediaocean to now operate and collect data for reports on media ROI in China, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Bill Wise, chief executive of Mediaocean, said the move represented the fact that advertising is often a global effort.

“Advertising is a global enterprise, and our clients need a software solution Read full story ›

Source: The Drum