By Tony Connelly

The growth of messaging apps has opened up new opportunities for brands to reach consumers, however fraud across the sector is costing the application to person (A2P) market around $2bn every year.

A new report from the global mobile trade body Mobile Ecosystem Forum (MEF) has identified the 11 distinct fraud types that are hurting the global messaging industry today and provides a framework for combating them.

The Future of Messaging framework was developed by 25 companies and is part of a two-year programme launched to create awareness and develop industry best practices in mobile messaging that accelerate market clean-up Read full story ›

Source: The Drum