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Melbourne branches out with email addresses for popular trees

on Jul 14, 2015 | 0 comments

By John Glenday

The City of Melbourne is encouraging its citizens to build relationships with popular trees, by assigning email addresses to choice specimens in a bid to foster a sense of community ownership.

Officials began their unconventional initiative in 2013 by assigning unique ID numbers and email addresses, initially as a route for reporting dangerous branches on prominent trees, enabling passers-by to communicate with their favourite lumps of wood at all hours of the day.

Rather than this mere prosaic approach many citizens have pursued an altogether more poetic relationship with the flora with many people penning love letters direct to the trees.

Describing the Read full story ›

Source: The Drum