Melissa Etheridge On Creating Iconic Advertising With Music

By Staff Writer

It was a rockstar moment: When Melissa Etheridge stepped up to present the Grand Clio Music award and introduce the night’s musical acts at the 2015 Clio Awards, the Grammy winner broke into Janis Joplin’s “Mercedes Benz.” The spontaneous song demonstrated two powerful ideas—one of the first music and brand integrations (the 1970 song was later featured in a 1990s Mercedes-Benz advertisement), and Etheridge’s savvy understanding of the brand-band bond.

We spoke to the 2016 Clio music juror about how music in advertising is evolving to capture not only the next earworm, but also the ethos of the day—and Read full story ›