Menabrea set for UK marketing campaign to highlight Italian heritage following C&C distribution deal
Italian beer brand, Menabrea is to roll out a multifaceted marketing campaign in the UK and Ireland having signed an exclusive distribution deal with C&C Group.
The campaign will roll-out from this week with a new UK website, PR, experiential sampling events, as well as social media activity through Twitter and Instagram.
The brand’s marketing manager, JP Murphy, explained to The Drum that C&C had worked with a number of agencies in Scotland to promote the distribution, with Frame having developed the website and social activity with a brief of supporting the Menabrea premium Italian positioning.
D8 Design also designed the draught Read full story ›
Source: The Drum
