Mercedes-Benz asks agencies to 'review' safe media lists as brands respond to 'programmatic terror' dilemma
A report that some of the world’s biggest brands are inadvertently funding extremism and pornography through programmatic ads has prompted Mercedes-Benz to review the platforms and channels it considers safe.
Along with the likes of Marie Curie, Thomson Reuters and Halifax, the car giant was named as one of a number of brands to have been unwittingly opening up revenue streams for terrorists and white supremacists by advertising on their sites and next to their videos on YouTube.
The investigation by the Times claimed that an ad for the new Mercedes E-Class saloon runs was run next to a Read full story ›
Source: The Drum




