MGM China appoints OMD and Xaxis to launch new Macau resort
Hotel and casino company MGM China has appointed OMD and Xaxis to handle its media account as the company prepares to launch the MGM Cotai resort in Macau.
The appointments will see the two agencies share responsibilities for media strategy for the launch of the $3.3 billion entertainment resort in the fourth quarter of this year.
OMD will be responsible for integrated media strategy, planning and buying in Guangzhou and Hong Kong and will also oversee all ATL, search and social media assets across Hong Kong and China.
Xaxis will be tasked with programmatic display and video advertising across targeted territories in the Read full story ›
Source: The Drum
