By John Glenday

Xaxis, the WPP owned Chinese programmatic media and technology platform, has named Mickey Zhang as its new managing director.

Zhang brings more than 10 years’ digital advertising experience to the role which will see her lead operations throughout the country whilst also managing GroupM search and e-commerce.

Patrick Xu, CEO, GroupM China, commented: “Xaxis has been an integral part of GroupM’s digital strategy since the launch of its China operations in 2012. Zhang has been at the helm of GroupM’s award-winning search team in China and will no doubt be a great addition to the Xaxis team.”

Michel de Rijk, managing director, APAC Read full story ›

Source: The Drum