Microsoft and John Lewis launch ‘Monty’s Magical Toy Machine’ to create digital replica of a child’s favourite toy
Microsoft and John Lewis have teamed together to create ‘Monty’s Magical Toy Machine’, an extension of the retailer’s Christmas ad, which will allow children to bring their toys ‘to life’.
The Kinect 2-enabled 3D interactive experience will be available in the flagship John Lewis department store on Oxford Street until 23 December, with a child’s favourite toy scanned by the machine through photogrammetry technology, before appearing on screen as a moving, life-like 3D image.
This interactive digital replica then magically dances for the child.
Craig Inglis, director of marketing at John Lewis commented: “Each year we look for new ways to Read full story ›
Source: The Drum
