By Gillian West

Microsoft and Starcom MediaVest Group (SMG) have agreed a deal which gives the agency and its clients access to premium video inventory across Microsoft’s digital advertising suite, including Xbox, Skype, Ads in Apps, MSN and the Microsoft Video Ad Network.

The deal makes the importance of digital video opportunities to advertisers across all devices, enabling SMG to execute, buy and measure video ad campaigns in the same way as traditional TV media.

Stephen Kim, vice president for global agencies for Microsoft Advertising, commented: “Through our suite of devices and services, we can deliver a true cross-screen, premium video advertising experience Read full story ›

Source: The Drum