Microsoft plays down move from ad sales into martech business and insists ‘we are very firmly in both worlds’
Microsoft has quashed speculation that it is realigning its business strategy to focus on marketing tech versus advertising, insisting it is “very firmly in both those worlds”.
The comments come after Microsoft sent the rumour mill into over drive at the beginning of the month when it announced a deal with AOL that will see the media corporation assume responsibility for all of its display, mobile and video advertising inventory across nine markets including the US, UK and Canada. In the same week, Microsoft also inked a multi-year expansion of its programmatic relationship with Appnexus into 10 markets.
At the time, reports Read full story ›
Source: The Drum
