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Microsoft ‘surprises’ as it tops The Guardian’s ‘most influential UK brands’ poll

on Nov 27, 2015 | 0 comments

By Thomas Hobbs

guardian

Surveying 2,000 UK consumers and 200 of the biggest brands, the research assessed brand success through the following three pillars: commercial influence; how a brand impacts purchasing habits; societal influence; its impact on society; audience influence; its ability to entertain audiences and create word of mouth buzz.

Microsoft’s winning score of 58.3 points is closely followed by TripAdvisor (54.7), Amazon (53.9) and Google (53.1).

However, in the US and Australian markets, Google came out on top in both, with Microsoft securing third (behind Apple in the US) and second (Australia) spots respectively.

Ian Gibbs, The Guardian’s head of commercial, told Marketing Week: “From Read full story ›

Source: Marketing Week