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Microsoft to axe Nokia brand in favour of Microsoft Lumia

on Oct 22, 2014 | 0 comments

By Seb Joseph

The Lumia 730 (see above) could be the last smartphone to feature Nokia branding.
The Lumia 730 (see above) could be the last smartphone to feature Nokia branding.

The rebrand will begin in France with the technology business confirming on Facebook the brand is being axed in the country.

A translation of the post on the Nokia France Facebook page reads: “In the coming days, you will receive a Facebook message regarding the change of name of this page. We are on the verge of becoming ‘Microsoft Lumia!’. Stay-tuned for more information soon.”

It means the recently launched Lumia 830 and 730 models could be the last to feature and be marketed using the Nokia name.

Microsoft’s UK Read full story ›

Source: Marketing Week