By Barry Dudley

Nobody saw that one coming, did they?

I’m talking, of course, about Microsoft’s surprise $26bn (or $196 a share) swoop for LinkedIn – its biggest-ever acquisition, and one of the biggest tech buys of all time.

But why did the team at Redmond do it, and what does it mean?

To answer the first question first – it’s very easy to scoff at Microsoft. The company is the type of corporate entity that cynics and self-styled creative or tech types (not all of them Apple Mac lovers either) love to scoff at: bloated, slow, perennially late to the party, and complacent. And Read full story ›

Source: The Drum