By Gillian West

Milka has engaged Taxi Studio to come up with a creative solution, incorporating augmented reality (AR) technology, to answer children’s ever present question of the festive season – ‘How many sleeps until Christmas?’.

To underpin Milka’s ‘Dare to be Tender’ positioning Taxi has reimagined iconic festive images as numbers, taking children on a journey from 1 December up until the big day. Play Nicely handled the augmented reality side of things developing an associated app and games.

Stu Tallis, Taxi Studio design director, commented: “This was a great fun brief, made even more enjoyable by the client’s desire to engage with AR Read full story ›

Source: The Drum