Millennials 112% more likely to share video ads than other age groups
Millennials are more than twice as likely to share ads online than any other age group, according to a new study from ad tech outfit Unruly.
Those in the 18 to 34 year-old age bracket were found to be 112 per cent more inclined to repost content from brands compared to other demographics, which in light of the group’s global combined spending power of $2.45tn will come as welcome news to marketers.
The Unruly Future Video Survey questioned 3,200 internet users from the US, UK, Australia, Japan and other countries around their viewing habits to learn how Millennial audiences differ Read full story ›
Source: The Drum
