Millennials make 73 per cent of purchasing decisions in B2B, survey notes
Millennials have become the largest generation in the U.S. labor force with 55.2 million of them now in employment. Alongside this, they have also moved into decision-making and purchasing positions in B2B within their companies. With 44 per cent of the U.S. workforce expected to be made up of millennials by 2025, a recent report by the B2B marketing agency Sacuna took a look at their increasing responsibilities as purchasing decision makers in B2B. The survey of the B2B buying habits of millennials looked at over 2,000 millennials across the United States – defining them as adults Read full story ›
Source: The Drum
