'Mini at the Movies' brings localised Countryman ads to 140 UK cinemas
Mini will showcase its latest Countryman car range at cinema nationwide with a localised ad campaign targeting over 140 locations.
The ‘Mini at the Movies’ scheme was developed by media agency Vizeum in association with Digital Cinema Media (DCM), a firm which controls 80 per cent of the cinema marketplace.
Each ad will be locally tailored for each location to direct cinema-goers to the nearest Mini dealership to test drive the new Countryman range.
Those who test the car will also be in with a chance of winning a pair of cinema tickets in what Mini claims is the UK’s largest ever localised Read full story ›
Source: The Drum
