Mini launches Countryman ads with Rick Edwards on Channel 4
German auto brand Mini is looking to instill in Channel 4 viewers a sense of adventure, this week challenging TV presenter Rick Edwards with a secluded swim.
Video of THIS IS MY DRIVE: MINI COUNTRYMAN AND RICK EDWARDS
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The campaign from creative agency Iris sees Rick take a country drive in the Mini as part of the six figure partnership, negotiated by the Story Lab and Vizeum.
Angus Mitchell, agency principal at Channel 4 said: “We are delighted to partner with Mini for the launch of these new bespoke ads. It’s testament to the close collaboration Read full story ›
Source: The Drum
