By Rebecca Stewart

Online retailer Missguided has launched its first shopping app complete with a Tinder-style feature called ‘Swipe to Hype’.

The product invites fans to mimc Tinder’s trademark ‘right swipe’ of approval whenever they’re ‘matched’ with a product they love in order to save it for later viewing. It will also use fingerprint recognition to let users pay for goods at the checkout.

Delivered via Poq’s app commerce platform, the new offering is fully transactional and cements the brand’s desire to place mobile at the heart of its multichannel mix.

Speaking of the e-tailer’s first foray into apps, founder and chief executive Nitin Passi Read full story ›

Source: The Drum