Missing a D&AD Pencil? Better give Lucky Generals a call as agency revealed to be pranksters behind global stunt
Have you been hunting high and low for a missing D&AD Pencil? Well, look no further than plucky London-agency Lucky Generals.*
It turns out the agency was behind the disappearance of hundreds of D&AD Pencils from trophy cabinets of agencies all over the world on Monday.
Why? To highlight the value of the awards, of course.
In a heist that could rival the Italian Job, Lucky Generals co-ordinated with a select few insiders to remove the prized trophies from nearly 30 agencies, including Goodby Silverstein & Partners, AMV BBDO and production company Gorgeous, where an impressive 75 pencils were taken.
Danny Brooke-Taylor, creative founder of Read full story ›
Source: The Drum
