Mission Impossible? Lily Cole on changing how people think about money
When model and actress Lily Cole first launched her social giving site Impossible in 2013 the initial aim was to encourage people to trade without money, allowing users to help each other for free. Now she has a new focus: addressing the commerce model and encouraging brands to become more transparent to help change how consumers think about money.
Discussing the original impetus behind her social gifting platform Impossible, she tells The Drum: “The aim was to try and connect people to trade without money. It was post-economic crisis and we were talking about why is it that society is so Read full story ›
Source: The Drum
