By Danielle Long

Mobile brand advertising company Kargo has opened an Australian office in a bid to take advantage of the booming Asia Pacific mobile market.

Kargo has opened its doors in Sydney’s Surry Hills, appointing media heavyweight Robert Leach as general manager, Asia Pacific.

Leach joins from BBC Worldwide where he was director of strategy, business development and digital, he previously headed up Foxtel’s MCN Connect and prior to that he spent 9 years at BSkyB, where he was head of interactive services.

Leach will be supported by Peter Birch, commercial director, Asia Pacific and Rob Williams, operations director, Asia Pacific.

Birch joins Kargo from mobile Read full story ›

Source: The Drum