Mobile ad revenue predicted to overtake newspapers in 2014 for the first time
Mobile advertising revenue is predicted to overtake newspaper ad revenue in the UK in 2014 for the first time, according to research from eMarketer.
The research firm has forecast an increase in mobile ad spend from £1.9m in 2013 to £2.3bn in 2014, while advertising in national and regional newspapers is expected to fall from £2.2bn last year to £2.1bn this year, representing a drop in market share from 15.3 per cent to 13.8 per cent. According to the report, UK advertising spend on newspapers is predicted to fall further to £1.9bn in 2017 (11.2 per cent market share).
In contrast, digital Read full story ›
Source: The Drum
