By Sarah Vizard

The report found that mobile ad budgets grew by 52.1% year on year between January and the end of June to £1.079bn. The UK has the highest spend on mobile in Europe and the third highest globally, after the US and China.

Both search and display advertising are growingly strongly on mobile – with search up 32.5% to £557m and display rising by 64.6% to £512m. And for the period, Warc is predicting that display spend will be higher than search for only the second time ever and will lead the way in future as brands increasingly invest in video.

James McDonald, Read full story ›

Source: Marketing Week