By Aurelie Guerrieri

Mobile advertising has reached a point where big data is beginning to line up with the big idea: native ads and content exquisitely targeted to the mobile user’s data signals, screen and circumstances.

The key to success is a focus on in-app behavioral signals to determine if the user is a candidate to make a mobile purchase, and of what type, and when. But sorting out which of the mobile native’s millions of data signals have the potential to yield the greatest return, then using technology to action that intelligence at scale, is tricky.

The haystacks are large, the needles are few Read full story ›

Source: The Drum