Mobile advertising more than twice as effective as desktop, BBC World News study shows
Mobile advertising is twice as effective as desktop among the general population and up to four times more effective when targeted towards affluent consumers, a global study from BBC World News has claimed.
The study also found that more affluent consumers around the globe were more connected to the internet via mobile than less affluent users, with 39 per cent accessing the internet via mobile devices at least once and hour – 18 per cent higher than the general population.
In addition, more than half (51 per cent) of affluence consumers use their mobile phone for business, compared to 40 per cent Read full story ›
Source: The Drum
