By Michael Feeley

The uptake of branded mobile apps by customers is hampering the ability to collect customer satisfaction data, according to mobile marketing specialists Swrve.

Speaking prior to an upcoming webinar on the subject, Swrve’s vice president of marketing Tom Farrell said: “We all know that it’s vital to monitor how your customers feel about your business, but now that so many of those customers live behind the mobile app, many traditional methods for collecting customer feedback aren’t as effective as they used to be.

“But there is hope. Mobile is both a challenge and an opportunity in this space, and used wisely, it Read full story ›

Source: The Drum