By Staff Writer

If recent years were all about the rise of the tablet, then 2015 is (yes, again) all about the mobile.

There are more than seven billion people in the world and an estimated five billion of them own mobile phones – more than who own a toothbrush (three and a half billion).

Much of Western Europe and East Asia has smartphone population penetration rates in excess of 80 per cent and in developing countries the phone, rather than the PC, laptop or tablet, is often their first online device.

In fact, mobile attribution and analytics company Kochava predicts that, for most brand advertisers, Read full story ›

Source: The Drum