Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Mobile has ‘changed boundaries’ of social acceptability, reveals Havas Media and Weve study

on Aug 18, 2014 | 0 comments

By Jessica Davies

Mobile has “completely changed the boundaries” of what is socially acceptable, with 74 per cent of 16-24 year-olds stating they cannot be parted from their mobile phones, stating a “need” to have them on their person at all times, according to a joint study from Havas Media Labs and Weve.

The study, conducted across 3,000 16-24 year-olds in the UK this May, revealed that a large proportion (79 per cent) of respondents regard using their phones on the toilet as the norm.

Almost two-thirds said they will check their phones when out with friends or colleagues if there is a lull in Read full story ›

Source: The Drum